After celebrating innovation, sustainability and creativity for over two decades in the city of dreams, Mumbai, Lakme Fashion Week is all set to take the party to the fashion capital of India. The powerhouse of fashion and beauty in India, Lakme Fashion Week jointly organized by Lakme, Rise Worldwide; And the Fashion Design Council of India (FDCI) will be back in a fully physical, season-fluid version. FDCI X Lakme Fashion Week will be held for the first time from March 23 to March 27 in New Delhi.
Excited to host Lakme Fashion Week in Delhi this year, Sunil Sethi, President, FDCI says, “The return of Physical Fashion Week is a sign of the world returning to normalcy, and we could not be happier. And what better way to start the celebrations than in New Delhi. While technology has helped us shorten the distance and bring the world closer, we’re personally excited to get back in action.
With this season’s beauty focus on the eyes, Lakme will introduce a range of eyeshadows and gel pencils on the runway. “With the Lakme Absolute Explore Eye Collection, our trend this season is about the eyes, the window to our souls and most importantly, the visible atop our masks. A range of trendy liquid-duo eyeshadows and vibrant gel pencils deliver dramatic, unmissable color and texture like never before. “Get ready for eyes that say a lot,” says Sumati Mattoo, Head of Innovation, Lakme, “Through Lakme Fashion Week, it has always been our endeavor to create an environment for the community that is Foster new talent, innovation and development. , With the return of the physical showcase, we are excited to see how the talent on display this year has fueled new energy and enthusiasm in the industry. ,
The platform will have two showcase areas for designers to present their collections up close. Also, apart from the enhanced features in the virtual initiative, the showroom will be back in an on-ground format for the buyers. Sethi adds, “We are delighted to announce that business is on a spurt once again as we bring back physical showrooms and furthermore to help cater to global buyers and expand our reach. There will also be a virtual showroom for Like the previous FDCI x Lakme Fashion Week season-fluid editions, the schedule will feature a mix of designers from both cities and beyond. ,
Speaking about the return of the physical show, Jasprit Chandok, Head, Rise Fashion and Lifestyle says, “We are excited to announce the return of FDCI X Lakme Fashion Week as an on-ground event. While the past two years have challenged all of us to innovate and break geographic barriers, we understand the magic of experiencing fashion personally. ,
He further added, “Digital will continue to play a vital role in helping us reach out to a wider audience and enhance the physical aspects. We look forward to alternate Fashion Weeks between Delhi and Mumbai. This collaborative effort will help the platform and its stakeholders across various sectors. Will give an opportunity to interact with audiences while catering to the fashion communities in both the centres.”
The event will culminate with the Lakme Absolute Grand Finale on March 27. The shows will continue to be live streamed on leading OTT platforms to reach far-flung audiences, while continuing to champion sustainability through path-breaking initiatives while carrying forward the messages of inclusivity and diversity.
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