New Delhi: Domestic smartphone brand Lava on Thursday launched a new affordable smartphone ‘Blaze’ that comes with a glass back design. The smartphone priced at Rs 8,699, which also features a triple rear camera setup, will be available through online and offline channels through the sale on July 14. “With the Blaze, we are trying to meet those expectations. It comes with the latest glass. Back design, Android 12, and a 13MP triple camera which makes it an all-rounder. This best-in-segment smartphone Dedicated to every Indian smartphone user who dreams of seeing their country as the next technological superpower,” Tejinder Singh, Head of Products Lava International Limited, said in a statement.
The smartphone sports a 13MP triple rear camera with a 6.5-inch HD display and an 8MP front camera. It is powered by MediaTek Helio A22 chipset and is paired with 3GB RAM and 64GB internal storage. It has a 5000mAh battery with 10W Type-C fast charger.
“We envision a future that is smart and connected, driven by technology democratization, and the Lava Blaze, powered by MediaTek, reiterates our focus on bringing great value to the consumer. The new Lava smartphone furthers the government’s efforts. The Make in India vision will help bridge the digital divide,” said Ankur Jain, Managing Director, MediaTek India.
“We congratulate Lava on the new release and look forward to a long and fruitful collaboration in the years to come.”