Legends League Cricket, a global T20 cricket league featuring recently retired international cricketers, said, citing BARC data, its average TV rating (TVR) for 16 matches exceeded that of any other international T20 cricket. Has seen 7-10 times higher ratings and viewership than -20 leagues. The entire year outside the Indian Premier League is being watched in India. The organization said it received approximately 550 million social media interactions during the tournament.
The tournament began in September and ended with India Capitals’ victory against Bhilwara Kings in early October.
The franchise-based tournament, the organizers said, saw a global footprint of 1.2 billion fans and while the league saw a high level of competition, the number is almost three times higher than the first season played in Oman last January. Raman Raheja, its CEO and co-owner. “The league has become the second most watched T20 cricket event in India. We have created an entirely new category with Legends League cricket and I am delighted that we have been able to position ourselves as a logical extension of active cricket as the second innings for Legends. With the top names in our league, who are already in some capacity or other associated with various existing leagues around the world, we will see more big names joining the league in the upcoming season.” The tournament was held across the country. Six cities across countries in 20 days, and he said that around 320 million fans watched the matches live across the world via OTT and broadcast platforms such as Hotstar, Star Sports, Fancode, Kayo Sports, Willow TV and Fox Cricket. Raheja said, “Even the gaming engagement around the league has increased manifold as we have seen around 100 million engagements across various platforms globally. This is a very good sign for us and we are looking forward to seeing more on this in future. will build.”
India’s sports media and sponsorship industry almost reached 95 billion in FY20 but will be growing at a slow pace to reach 150 billion by 2024, a report claimed. As per the report by sports related employment agency Sporzo and FICCI, the industry grew at a CAGR of 14% till 2020. The report states that cricket is estimated to contribute around 70% of this figure. The gate fee or revenue generated from the sale of tickets has also seen an increase in India over the years, which is estimated to be approx. 5 billion by FY20, with cricket being a major driver of about 75% of the total contribution.
catch all sports news And updates on Live Mint. download mint news app to receive daily market update And live business news,