Speakers and delegates at the 4th International Conference on Tourism Technology in Kochi on Friday.
Authentic, engaging and meaningful storytelling that piques travelers’ curiosity and creates an emotional connection with captivating visual content is the key to engaging tourists in the era of new media hype, said expert speakers at the 4th International Conference on Tourism Technology (ICTT). Is. here on friday.
Even as traditional advertising is on the decline in the tourism industry, new media promotion is facing challenges in ways that require experimentation. Speaking at the event organized by the Association of Tourism Trade Organisations, India (ATTOI) in association with Kerala Tourism, he said that all marketing software should be mobile phone friendly.
The sessions focused on the potential and role of technology, social media and smartphone apps in catalysing the growth of the travel and hospitality industry.
Professional storyteller and YouTuber Ivana Perkovic explains how fast money should never be the driving force behind social media videos. In his talk on ‘How to Grow Your YouTube Channel’, he said, “It is necessary to generate reliable information that can be of public interest.”
Interested YouTubers should go for videos of no less than 10 minutes and no longer than 15 minutes if the topic was “particularly interesting”. Highlighting the role of patience, Ms. Perkovic suggested making one video each week, thus adding up to 52 in a year. “Don’t insist on technical perfection right from the start. What matters is that the narrative should appeal to those interested in the subject,” she said, cautioning YouTubers not to pass judgment or opinion based solely on personal experience.
Writer-trainer-blogger Prof. Seema Gupta said the exploitation of consumer interests by virtue of monitoring people’s internet choices has come to an end. “Mobiles like Apple have completely eliminated advertising based on it, while Google has ended its cookies service. Such a scenario is presenting unprecedented challenges for professional digital marketing,” said Ms. Gupta. who is former Professor (Digital Marketing) at IIM-Bangalore.”Only factual and natural advertising techniques will give returns. Consumer privacy has become more important than ever before.
“Paid advertisements cannot sustain business in the long run as any enterprise has to go for organic means to generate sales of at least 30%. One should also go for diversification in marketing rather than relying on just one or two ways of selling the products.
Talking about the ‘importance of storytelling’ in engaging travelers, Sachin Bansal, Founder and Chief Investigator, Regenerative Travel, said that storytelling can have an emotional and personal appeal to the consumer. True stories can increase sales potential. He elaborated on how Augmented Reality, Virtual Reality and Artificial Intelligence have changed the dynamics of storytelling thereby helping boost marketing potential in the fields of culture, history and cuisine.
Marketing Consultant-Columnist Deepti Parmar, in her talk on ‘How to Build Online Visibility through the Most Effective SEO’, explains how millions of searches are done on the internet every day, making ‘key words’ important for any business promotion Are.
Entrepreneur-trainer Sourav Jain highlights the ’emotional connect’ that makes any travel video stand out from the rest. “The audio-visual presentations on tourism gain wider social acceptance on elements such as social justice and gender equality,” he added.
The event was organized among two-thirds of Indian travelers, travel booking on digital platforms and online tour operators, after the pandemic.