MakeMyTrip, the popular Indian travel company, has decided to launch a limited-edition non-fungible token (NFT), for which the company claims the artwork has been conceptualized and designed to celebrate some of the popular and unexplored travel destinations in India. . The company said that the objective of NFT is to give travelers an opportunity to have digital collectibles of their preferred destinations. The first batch of these artefacts will have landscapes from Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan and Andaman.
Conceptualized and designed by AI Bots, an online community of digital artists, each artwork was designed using Generative Adversarial Network (GAN)A tool that requires the creator to upload multiple images and train AI algorithms to generate a realistic depiction of the final artwork.
Price above Rs. 14,999, MakeMyTrip has launched 25 tokens for each artwork, available to grab on a first-come-first-served basis. Molded on the Polygon Blockchain, the NFT Can be accessed and purchased through MakeMyTrip’s website engagementN Starting 9th March.
MakeMyTrip claims that it will pass on the proceeds from the sale of these NFTs to support projects focused on promoting sustainable tourism in the country.
“NFT is the amalgamation of new age technology with the world of travel as it captures the beauty of some of the exotic places in India. We are giving travel enthusiasts a never before chance to own this beauty in the digital domain Sunil Suresh, Chief Marketing Officer, Group said, Statement To the mint
Praful Chandra, Founder, CoinEarth said, “With the launch of our NFTs, Indians across the world can digitally embrace the beauty of India, make it a part of their personal heritage and even pass it on to their loved ones. Can gift. NFT’s artwork is a great example of how Brand-with-a-Purpose is working with digital artists to create art that captures their spirit.”
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