Mukesh Ambani’s Jio Platforms Limited (Jio) entered into a regional partnership with Manchester City on 5 January, making India’s leading digital services brand the official mobile communications network partner of the club in the country.
Backed and enabled by Rise Worldwide, a Reliance initiative, it is India’s largest sports and entertainment company. With this partnership, Man City and Jio will collaborate on a variety of engaging experiences that fans will be able to access through Jio’s digital ecosystem including JioTV, MyJio, Jio STB, JioEngage and other applications and platforms, in addition to exclusive Giveaways and in-market activities.
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Man City’s OTT platform CITY will be integrated into the JioTV platform, giving fans in India access to exclusive club content including match highlights, live Manchester City Women’s Team and Elite Development Squad fixtures, matchday content and City Studios documentaries.
In addition to featuring the Jio brand across the club’s in-stadia and digital assets, RISE and Viacom18 will also leverage a number of partnership rights across their football and sports offerings as part of the new deal.
“We are excited to announce Jio’s exclusive partnership with Manchester City in India, through which we will deliver experiences to the city’s fans through a wide range of digitally-driven initiatives. We believe both brands will continue to build on their communities and through this partnership, we strive to bring the best of football to sporting communities and Manchester City fans in India,” the news agency ANI Akash Ambani, Chairman of Reliance Jio Infocomm Limited, said this.
With the new deal, it is now proved that Ambani’s refining-to-retail conglomerate is keen to make inroads into the global sports business and is banking on its dominant telecom network to win partners. The billionaire’s family last year acquired the digital rights of India’s top cricket league for $3.1 billion.
Ferran Soriano, CEO of City Football Group, said, “Today we are delighted to welcome Jio as the Official Partner of Manchester City. The club has a passionate and growing fanbase in India and we are committed to helping our followers become better fans. Constantly looking for new ways to deliver experiences.” in the region and around the world, especially in the digital and technology sector. We look forward to working with Jio as we develop these opportunities over the course of the partnership.”
With agency inputs.
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