A report by a strategy consulting firm has highlighted that the consumption of memes is on the rise in India. The report states that Indians are spending an average of 30 minutes of their day consuming memes on the Internet. Also, last year, the report showed a massive 80 percent growth in the memes market on social media.
In a survey conducted by Redseer, it was investigated that most people use these memes as stress busters. Nearly 50 percent of the respondents indicated that their meme consumption would definitely increase in the coming months. Unveiling the report at a media conference, Mrigank Gutgutia, Partner, RedSeer said, “The shared potential of memes is what makes them popular. People with similar interests across the world find such memes relatable.”
In light of the concept of shareability, it is no surprise that the meme market India Will expand in the coming year. The RedSeer report also highlights that youth are flocking to this market due to the rise in media-driven platforms in the country. The report also states that 90 percent of people are open to meme-making opportunities. This indicates a huge latent demand for meme creation in the Indian market.
Furthermore, the Redseer report mentions that social media is the primary focus of memes. In such a situation, everyone is trying his hand in content creation these days. This development will surely pave the way for meme making applications in the country.
Mrigank Gutgutia said that creating memes is also important for brand building and marketing in contemporary times. Talking about the same, Mrigank shared, “One of the important aspects that makes memes gain such huge popularity in a short span of time is that anyone can connect to them – and this is important for brand building and marketing. works great.” He also added, “Memes are now at the peak of the entertainment sector. To meet this growing demand, meme creation platforms are crowding the market, which shows that significant growth is on the cards for this industry.”
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