Mercedes-Benz combines luxury with off-roading panache in a futuristic concept powered by an electric powertrain.
As a part of Daimler’s Project Maybach, Mercedes-Benz has showcased a luxurious off-roading vehicle for which the German brand worked with the late Virgil Abloh, the legendary fashion designer. Abloh, who was Louis Vuitton’s artistic director, died last weekend. Daimler’s design chief Gordon Wagner collaborated with Abloh to unveil the vehicle at the Rubel Museum.
“On 1 December 2021, in lieu of an intimate press event, Mercedes-Benz paid tribute to Virgil Abloh by opening the doors of the Rubel Museum for Project Maybach to be exhibited to the public between 1 and 2 December, including notably Access was offered to students from local design schools from 11:30 a.m. to 12:30 p.m. on December 1. A humble contribution to Virgil’s vast legacy, the Mercedes-Maybach show car showcases the design possibilities of the future. The example is and is the result of an ongoing collaboration with a polymath artist, architect, creative director, fashion designer and philanthropist; driven by a shared passion to enrich the conversation around luxury design,” the German giant said in a statement.
The car combines the luxurious Maybach brand with an off-roader
Mercedes-Benz combines luxury with off-roading panache in a futuristic concept powered by an electric powertrain.
“A design unlike anything developed by Mercedes-Benz, every element of Project Maybach is built from scratch. Abloh teamed up with Gordon Wagner to interpret Mercedes-Maybach’s luxury identity with a new design language and has pushed the boundaries of function, style and collaborative creativity. Inspired by the great outdoors and reimagining the traditionally urban brand within a distinctive off-road environment, the 2-seater, battery-electric off-road The road coupe combines huge Gran Turismo proportions, large off-road wheels, and distinctive attachments,” the company said.
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It is likely that this car will never go into production and interestingly, no specs have been revealed about the car.
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