Months after the Johnny Depp-Amber Heard trial boils down to a public debacle, the tide on social media may be turning one degree. While legions of fans had rooted for Depp throughout the trial and participated in sexist slander of Amber Heard (regardless of the outcome of the case), now, some voices have begun to rise in support of Heard. The seriousness of the case involving domestic violence and assault turned into memes and TikTok videos mocking Heard, mocking and hateful hashtags and online campaigns.
In the midst of all this, it turns out that the commoditization of this high-profile case not only gave steam to opponents of the #MeToo movement, but also profits made by companies big and small. According to a Twitter thread shared by user @liliandaisies, the following is how companies capitalized on the matter by creating TikTok videos, promoting such content or otherwise.
From Milani Cosmetics making a TikTok video on the matter, making sex toys shaped like wine bottles, to Starbucks holding tip jars called “Johnny Depp” and “Amber Heard,” here’s how:
Milani Cosmetics, a makeup brand, made a TikTok video suggesting that Amber is a liar because their product was used as a prop in testing. This encouraged millions of people to participate in the stigma campaign against him. pic.twitter.com/vFcdSlrF9U
— Lillian (@liliandaisies) 15 August 2022
Starbucks stores around the world carry tip jars labeled “Johnny Depp” and “Amber Heard” to encourage their customers to ‘vote’, usually decorating Depp’s jars with hearts and some saying ” Justice for Johnny”. pic.twitter.com/hER5KLQXFd
— Lillian (@liliandaisies) 15 August 2022
Major trigger warning for sexual assault.
An adult sex toy retailer named “Twisted Fantasies” created a wine bottle in the shape of a dildo after the rape of Amber Heard. pic.twitter.com/rC37PvdbLu— Lillian (@liliandaisies) 15 August 2022
dozens @Etsy Shops are exploiting a DV survivor for profit. They range from crying to mocking her remembering parts of her trauma, her rape testimony. AT has done nothing about it. pic.twitter.com/KeKyqtv3NX
— Lillian (@liliandaisies) 15 August 2022
Language learning app Duolingo made a ‘joke’ under a TikTok video of Amber Heard’s testimony. The employee who made the comment apologized from his Twitter account, though the brand never made a statement or apologized. pic.twitter.com/3wz5MhAHrv
— Lillian (@liliandaisies) 15 August 2022
Little Darlings, a Las Vegas strip club, created a billboard suggesting Amber Heard to audition because she “needs to earn $1,000,000” to pay her abuser. pic.twitter.com/5ArMlK7Cz0
— Lillian (@liliandaisies) 15 August 2022
Dyer continued to work with Johnny Depp after the High Court ruled that he was abused by Civil Standard in 2020 with Amber Heard, which has not been overturned. pic.twitter.com/sviDbKQ1Vy
— Lillian (@liliandaisies) 15 August 2022
Many coffee shops and restaurants participated in the “Amber Heard” versus “Johnny Depp” tip jar. pic.twitter.com/Ik2RO8D1HS
— Lillian (@liliandaisies) 15 August 2022
Recently, Twitter users also claimed that celebrities like Bella Hadid, Sophie Turner, Joey King, Orlando Bloom, Robert Downey Jr., among others, have made their choice from Johnny Depp’s Instagram post after he emerged victorious in his defamation case against Amber. are deleting. heard. However, celebrities have not made any public statement in this regard.
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