This agreement is for marketing of products made by women self-help groups under the flagship program of the Ministry, National Rural Livelihoods Mission.
This agreement is for marketing of products made by women self-help groups under the flagship program of the Ministry, National Rural Livelihoods Mission.
The Union Ministry of Rural Development on Wednesday signed an agreement with Patanjali Ayurved for marketing of products made by Women Self Help Groups (SHGs) under the flagship program of the Ministry, National Rural Livelihoods Mission.
As per the agreement, Patanjali Ayurved will not only market the products of women self-help groups but will also provide them an opportunity to get dealership and distribution of such products.
The agreement was signed on behalf of Patanjali in the presence of Union Rural Development Minister Giriraj Singh and General Secretary of Divya Yog Mandir Trust Acharya Balkrishna. “This agreement has been signed with an aim to help rural SHG women achieve an aspirational income of at least ₹1 lakh per annum,” said Mr. Singh.
With this agreement, the ministry now recognizes Patanjali as the National Resource Organization for its National Rural Livelihoods Mission. Patanjali Mahila will co-brand the products made by the SHGs, market them at its stores and through its network of dealers and will also give them an opportunity to get dealerships and distributorships of the company as per the agreement.