New Delhi Indians are increasingly talking about their gadgets – The adoption of smart gadgets and home appliances is increasing across all price bands and product types.
The use of voice commands, though not new, has been facilitated by the adoption of smart homes as well as the inclusion of local Indian languages in their interfaces.
According to the Smart Homes of India report by market research firm TechARC published on Wednesday, 92% of all consumers who have connected devices such as smart bulbs, smart speakers or smart televisions use voice features to ‘talk’ to these gadgets. make use of.
The adoption of smart technologies has increased as manufacturers begin to offer connected technologies such as smart bulbs, plugs, TVs and speakers at increasingly affordable prices.
A TechARC report states that 81% of all Smart TV users are using voice commands with their TVs. Smart bulbs and lights (56%) are the next most popular smart device category when it comes to sound. Follow air conditioners, door locks and security cameras, and infrared remotes.
The growing market opportunity for smart devices in the country is fueling the use of voice at home.
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A Frost & Sullivan report from August last year noted that demand for operating devices via voice commands—via Google Assistant, Amazon Alexa and Apple’s Siri—is increasing, with smart home devices compounding 15%. Annual Growth Rate (CAGR) is tipped to grow. in the next five years.
The report said that adoption of smart home devices with voice assistants was about 5% of all devices sold last year, this could increase to 12% by 2024.
Anshika Jain, Senior Research Analyst, Counterpoint Research, said the rise of local Indian languages has been a major driving force behind the new trend. “Google Assistant today supports nine Indian languages, while Alexa also supports Hindi. It is certainly helping to increase the use of voice commands in this area.”
This trend is also increasing with the adoption of smart speakers in India. Jain said that while smart speakers grew 60% year-on-year last year, they are expected to grow 50% this year.
Given that smart speakers serve as remote hubs for all smart devices compatible with voice assistants like Google Assistant or Alexa, the increased adoption is only set to boost the use of voice commands in India – physical remotes instead of control.
However, Jain said the region is still nascent in India.
“At the moment, we are seeing early adopters of smart devices and voice interfaces in India, as most smart devices are still expensive. The Indian market will probably reach a critical point for smart devices in the next three years – around 2025 , as for wearable devices today.”