Billionaire Mukesh Ambani’s streaming service will add over 100 movies and TV series to its platform, riding on the popularity of its cricket broadcasts to take on global giants such as Walt Disney Co and Netflix Inc in the fast-growing Indian market. ,
Expansion will be made Jio Cinema to begin charging for content, although the exact pricing strategy is still being finalized, media and content business president Flame Deshpande said in an interview. New titles will be rolled out before the end of Indian Chieftain League Cricket next month, and viewers will be able to watch matches for free till then, he said.
Ambani’s sprawling conglomerate has aspirations of becoming a global media and online streaming giant. Last year, Viacom18 Media Pvt., a joint venture between Paramount Global and Billionaire Reliance Industries Ltd beat Disney and Sony Group Corp to acquire the digital rights of the IPL – one of the world’s fastest growing sporting events, which is considered an important factor for any media company to attract people in India. seen as a method.
Home to 1.4 billion people and with a growing middle class and increasing internet access, India has a huge potential audience. JioCinema garnered over 1.47 billion video views during the opening weekend of the IPL in April, and 22 million viewers for one match on Wednesday.
It remains a market that has been difficult for global streaming platform giants to crack: Netflix has cut its fees to entice value-conscious users, while a strong local cinema-going culture has meant That Indian viewers can make choices in what they watch online. Value and content are both front of mind Jio Cinemaexpansion, Deshpande said.
The plan is to “keep tariffs simple for viewers”, she said. Currently, the streaming space is “dominated by Western content. Jio Studios wants to be a catalyst for cross pollination of talent. We want to get as much Indian as possible,” he said.
Which includes movies and series ranging from thrillers and romances to biopics in languages including Hindi, Marathi, Bengali and Gujarati. It will also release new and original films produced by Jio Studios like Bollywood star Shah Rukh Khan’s Dunki and Amitabh Bachchan’s Dhara 84. Jio Studios recently announced a multi-year, multi-film collaboration with SVF Entertainment for the Bengali market.
The text of this story is published from a wire agency feed without any modification. Only the headline has been changed.
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