Reliance Brands has announced a strategic partnership with Pret A Manger, a global fresh food and organic coffee chain, to launch and manufacture the brand in India.
With this long-term master franchise partnership, rbl The company’s statement said that starting from major cities and travel hubs, the food chain will open across the country.
As the country’s largest luxury to premium retailer, RBL has nurtured and grown global brands for over 14 years in the country.
With its rich cache of customers’ growing spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved prett dining experience to one of the largest retail markets, it added. .
“Our partnership with Preet lies in the strong growth potential of both Preet as a brand and the food and beverage industry in India. RBL closely follows the pulse of Indian consumers and has increased awareness of what we eat – Rapidly making food the new fashion. Indians, like their global counterparts, are looking for a dining experience led by fresh and organic ingredients that is synonymous with Pret’s flagship offering. With the high recall the brand enjoys, it’s undoubtedly a recipe for success.” Darshan Mehta, MD, Reliance Brands Limited said.
Pano Cristo, CEO, Pret a Manger, said: “Two decades ago, we opened Pret’s first store in Asia and it has been an inspiration to all of us to take our freshly made food and 100% organic coffee from across the continent. Bring in new cities. RBL is a great partner to help us bring their years of expertise to the market to help our brand succeed in India. We look forward to working with them in what is our most ambitious global franchise partnership to date.”