New Delhi: Fintech startup Slice has announced a three-year partnership with Indian Premier League cricket franchise Mumbai Indians as its principal sponsor. As part of the deal, the company logo will appear on the front of all Mumbai Indians official jerseys. The partnership will mark the company’s foray into sports sponsorship.
Founder and CEO Rajan Bajaj said there is no link between the financial product and the cricket team. However, there are a lot of similarities between the two teams that are looking for a championship.
“Being a successful team with five titles to its name in IPL, Mumbai Indians inspire not only fans but also entrepreneurs like me with the passion, focus and consistent spirit of the team. With cricket being at the heart of Indian culture Together, we will bring more excitement to this vibrant culture and take it to all cricket lovers across the globe.”
A Mumbai Indians spokesperson said, “We wanted to partner with a brand with whom we share common values. This deal is a testament to how a Millennial brand like Slice is able to connect with its young customers. Trusts us as your preferred partner. It is truly about changing the way our Millennial and Gen Z fanbase understands cricket and financial products.”
In November 2021, the fintech firm raised $220 million in Series-B fundraise led by Tiger Global and Insight Partners. The company is building the best payment experience in India with its Slice Super Card.
Tata IPL 2022 will be the fifteenth season of the Indian Premier League. The tournament is to be played from April 2 and will continue till June 3.
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