Netflix Inc on Wednesday plans to crack down on account sharing in a big way for accounts on its streaming platform.
The primary location set up plans to pay a few dollars for an additional member. video streaming giantAn estimated 100 million worldwide use a shared account, said members can now easily manage who has access to their account, transfer profiles to a new account and still Easily watch Netflix on your personal devices or log in to your new TV.
“Today, more than 100 million families are sharing accounts – impacting our ability to invest in great new TV and movies,” it said.
The streaming giant said the new plans will be rolled out in Canada, New Zealand, Portugal and Spain from today. Prior to this, it was introduced in several markets in Latin America.
“We’ve always made it easy for people who are together to share their Netflix account with features like profiles and multiple streams,” the company said in a blog post on Wednesday. When and how you can share Netflix.”
Netflix has over 231 million paid subscribers in 190 countries. The Los Gatos, California-based company estimates that there are currently 100 million households sharing their accounts with others, which affects the company’s ability to invest in new programming.
“We’ve always made it easy for people who are together to share their Netflix account with features like profiles and multiple streams,” the company said in a blog post on Wednesday. You can choose when and how to share Netflix.” The company lists five actions: Set primary location, Manage account access and devices, Transfer profiles, Watch on the go, Buy an additional member.
In the post, Netflix said that Standard and Premium subscribers in Canada, Spain, New Zealand, and Portugal won’t stick with the extra monthly fee for setting up an additional account for two people.
“In many countries (including Canada, New Zealand, Portugal and Spain) members of our Standard or Premium plan can add an additional member sub account for up to two people they do not live with – each with a profile, personalized recommendations, login With & Password – for an additional CAD$7.99 per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal and Euro 5.99 in Spain,” it wrote.
Netflix said it will also allow people who are borrowing accounts to transfer their viewing history and other preferences to a new paid subscription.
The company did not say what steps it would take if customers continued to share accounts outside their household. In a conference call with investors in January, Netflix co-CEO Greg Peters said the company is trying to be thoughtful and gradual in its rollout, as reported by The Associated Press.
“It is worth noting that this will not be a universally popular move, so there will be existing members who are unhappy with the move. We will see a backlash to that,” he said.
Earlier last year, it was reported that Netflix plans to crack down on passwords Sharing from early 2023. It was heavily speculated that the password sharing feature would roll out by the end of 2022 from the company.
The video streaming company had acknowledged that password sharing had an adverse effect on the business, but has not taken any action so far. The report also said that the company may ask users who share accounts with others outside their household to pay for the subscription.
(with inputs from agencies)
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