BSE-listed FSN E-Commerce Ventures, Nykaa’s parent company, has launched an advertisement film featuring its brand ambassador Janhvi Kapoor for its upcoming sales event at the end of the month.
In the movie ‘Pink It Up’, the brand ambassador is seen walking to the ship dock with his friends. In a statement, the company said, “Janhvi and her crew give people a glimpse of the possibilities that the Pink Friday sale has to offer. We invite consumers to ‘Pink It Up’ in our most exclusive celebration of beauty, fashion and lifestyle.” We do.”
Sales of ‘Nayaka Pink Friday’ began in 2017 when the company said it had generated $2.5 million in sales. It said the annual feature gave beauty enthusiasts from around the world access to makeup and skin care. This year the sale will include a variety of brands along with fashion collections. It added, “Buyers can expect to choose from a wide variety of beauty and fashion options, with even reluctant homebodies ready to go and walk out.”
Group’s Chief Marketing Officer Shalini Raghavan said the sale is one of the most anticipated annual shopping events for its consumers and offers great deals and a great shopping experience. “This year’s sale is going to be our biggest sale ever.”
Nykaa said it gets more than 19.3 million monthly average unique visitors and has about 4,000 brands listed on its website. In August this year, the company filed its draft Red Herring Proposal (DRHP) document. It had said that it had earned revenue from operations in the financial year 2020-21 2,440.89 crore. This, it said, was up 38.10% from FY 2019-20.
The company’s declared profit for the financial year 2021 was 61.94 crore as compared to a loss of Rs. 16.34 crore in the financial year 2019-20. The company also reported K EBITDA 1,614.26 million and EBITDA margin of 6.61% in FY 2020-21. The promoter and promoter group of the company holds 54.25% stake in Nykaa.
According to research firm RedSeer, the overall fashion market in India is growing at a CAGR of 11% and online fashion is the fastest growing at a CAGR of 32%. It added that consumers across India are gradually moving towards organized and online retail. According to the India Brand Equity Foundation, the Indian e-commerce market is expected to more than double to $111.40 billion by 2025 from $46.2 billion in 2020.
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