Ola Electric switches gears, to open over 200 showrooms by March 2023 – Times of India

Extending its existing digital-only sales model for the S1 electric scooter, Ola Electric It is gearing up to open over 200 physical showrooms across the country by March 2023. The company currently has only 20 physical touch points in the country which will now be scaled up significantly. The ‘Anubhav Kendra’ will reportedly be owned and operated by the company itself. Bhavish AggarwalThe CEO of Ola Electric took to Twitter to announce the development.

Agarwal’s tweet read, “Opening Experience Centers across the country. 20 already, over 200 by March! Customers are loving the convenience of online shopping and test rides – thousands more a day growing. Experience Centers Will enable even more people to experience our products!”
With this move, the company clearly hopes to capture potential buyers who are not comfortable with the concept of booking a vehicle without having to experience it physically. Reports also suggest that these centers will serve as touch points for after sales and service, which will help in building user trust and enhance the ownership experience.

After initial highs, Ola scooters have seen a steady decline in sales over the past few months. With multiple reports of scooter breakdowns and other incidents of electric scooters catching on fire, having a physical experience center to better explain its product is just what the company needs right now. vehicle dashboard This indicates that Ola Electric sold only 3,421 scooters in August 2022, significantly lower than June’s 5,886.
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