Off The Cuff

On Harsh Goenka’s question of “Fevicol or alcohol”, Fevicol had the right answer

February 1, 2022
Bharat Times

Harsh Goenka is the chairman of RPG Enterprises.

Over the years, the popular adhesive brand, Fevicol, has been known for its classy yet quirky television commercials. But now it has been proven that it can be equally imaginative on social media. When industrialist Harsh Goenka asked his followers if they’d prefer Fevicol or alcohol binding, the adhesive brand ditched one of its best responses. This suggested that the choice depended on whether people wanted to stick the tongue firmly in cheek, for an evening or for life.

“Just one question: which is better for bonding – fevicol or alcohol?” asked Mr. Goenka, Chairman of RPG Enterprises. His followers responded with their favorite likes. But Fevicol won everyone’s heart. It said, “It depends on whether you want to tie the knot for an evening or a lifetime.”

Here’s a look at Mr. Goenka’s post and Fevicol’s reaction:

At the time of writing, the post had garnered over 19.9k likes, with many praising Fevicol for her “sense of humour”.

One user said, ‘When it comes to bonding, there is nothing better than Fevicol. Cheers for life. ,

Impressed by the response, wanted copywriting lessons from another brand.

Here are some more responses:

Fevicol’s advertising campaigns have often enthralled the audience and made them appreciate the brand even more. One of its most famous ad campaigns, released in 2019, focused on the brand’s 60-year journey through a well-stacked couch that served several generations of a family, despite battling inclement weather and floods .

Check it out here:

One of the brand’s advertisements also featured the controversy when footballer Cristiano Ronaldo set aside two bottles of Coca-Cola and instead picked up a bottle of water during a press conference. intake of fevicol Two bottles of its photoshopped adhesive were shown on the press conference table. It states, “No bottle hatred, no valuation will fall (Neither the bottle will move nor the valuation will fall).

Then, in 2020, the brand launched a satirical campaign aimed at the dramatic exit of Prince Harry and Meghan Markle’s exit from her duties as royals. The company took a jibe at the royal family, saying they should have taken Fevicol out of India instead of the Kohinoor diamond.

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