This will protect important customer factors such as choice, convenience, price and quality
This will protect important customer factors such as choice, convenience, price and quality
According to a study conducted by Bharti Institute of Public Policy (BIPP), Indian School of Business (ISB), common standards for offline and online retail business in India to protect important customer factors like choice, convenience, price and quality Should be Partnership with Empower India
The report titled ‘Customer centric e-commerce in India’ was structured around four broad themes in e-commerce. To assess foreign direct investment, business models, data and discovery, and taxation, existing e-commerce policies and make policy recommendations for improvement, according to a joint statement.
Some of the key recommendations of the report were the need to simplify policies on foreign investment in India to avoid misinterpretation by parties and to have a common business standard regardless of the mode of transaction, i.e. online or offline.
Alternative platforms complementary to existing platforms like Open Network Digital Commerce (ONDC) and Government e-Marketplace (GeM) should be encouraged to benefit both small sellers and end customers.
Rural e-commerce should be expanded in collaboration with Post Offices, Common Service Centers (CSCs) and Indian Railways to support logistics and warehousing, thereby generating employment.
E-commerce platforms should further enhance transparency and collaborate with the government to conduct customer awareness campaigns about various products listed on e-commerce platforms within the ambit of FDI laws.