Oppo leads in Made in India smartphone shipments in Q2 2022: Counterpoint

According to the latest research by Counterpoint, Made in India smartphone shipments grew by 16 percent to reach 44 million units in Q2 2022. Oppo led the Made in India smartphone shipments with a 24 per cent share. Samsung’s number comes after Oppo’s lead. Domestic brand Lava led the Made in India feature phone segment with a 21 per cent share. The wearables segment was led by TWS with a contribution of 16 per cent, followed by neckbands and smartwatches.

According to a recent research by Counterpoint, the smartphone shipments of Made in India Enhanced To reach over 16% YoY 44 million units in Q2 2022. The reason cited for this was that companies are pushing for higher production to meet the norms of Production Linked Incentive (PLI) schemes.

made in india smartphone shipment Were 7 per cent year-on-year (YoY) in the first quarter of 2022. Made in India smartphone shipments reached 48 million units in Q1 2022.

Talking about the local manufacturing ecosystem in India, Counterpoint Research Analyst Prachir Singh said, “Made in India smartphone shipments have increased as compared to last year. During the quarter, we saw increasing investment in the Indian manufacturing ecosystem with the setting up of new plants as well as expansion of existing plants. Recently, Oppo announced the Vihaan initiative under which it plans to invest $60 million over the next five years to empower the local supply chain. Samsung has also expanded its manufacturing with premium segment smartphones, especially the Galaxy S series. Going forward, the upcoming festive season will further boost the Made in India shipments owing to the expected increase in local demand.”

As mentioned earlier, Oppo is leading the Made in India smartphone shipments with 24 per cent share, followed by Samsung. Indian tech brand Lava leads the Made in India feature phone segment with a 21 per cent share. The wearables segment was led by TWS with a contribution of 16 per cent, followed by neckbands and smartwatches.

India is expected to witness a rapidly growing electronics manufacturing and innovation ecosystem.