Organic Harvest, the beauty and personal care brand owned by The Good Glam Group, has signed actor Nimrat Kaur as the face of its new campaign, restating its motto of bringing 100% certified organic beauty products.
The company has launched a television commercial featuring the actor and said that the ad film urges the consumer to think of organic products.
Nimrat Kaur said, “I grew up with an inherent love for all things organic. Whether it’s fresh produce straight from the farm or do-it-yourself beauty rituals, I believe in the power of organic ingredients for a healthier lifestyle. For me, the company has been a trusted brand which has always given the best and purest products. I am excited to be the face of the brand’s new campaign and television commercial. Kaur also unveiled the new range of the brand.
Rahul Agarwal, CEO & Founder, Siscom Organic World Pvt Ltd said, “The company was born out of a desire to bring the essence of 100% certified organic products to the beauty industry. What started as a humble dream ten years ago, That has now turned into an ambition – to highlight the benefits of organic in the form of purest natural and make Organic Harvest the go-to brand for natural beauty seekers. With this new avatar, we look forward to expanding our reach with our comprehensive product offerings and experiences. Together we set out to create only the best that will change the way consumers view the ‘natural’ world.
Sukhleen Aneja, CEO, The Good Glam Group, The Good Brands Company, said, “I believe the brand reflects consumers’ growing love for the purest of ethically sourced, potent and natural beauty care products. With the new avatar, we aim to strengthen the brand’s position as India’s beloved, 100% certified organic beauty and personal care brand.”
India’s e-tailing space is growing at a compound annual growth rate of 45% and is set to reach $70 billion in the next few years, says a joint report of Unicommerce, an integrated software as a service platform for post-purchase experience. ability to reach. Management, and Retail Consulting Vazir Advisors. India’s online retail market is expected to grow at a rate of 32% with the potential to touch $225 billion, states the India Retail and E-Commerce Trends Report for FY22. D2C brands registered a sharp 80.4% growth on their websites, and a healthy 59.6% growth on e-commerce sites.
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