It all started with a simple tweet and turned into a Twitter brawl of epic proportions. On Monday, writer Chetan Bhagat and actor Ranganathan Madhavan let their followers reach for popcorn as they traded insults on a public platform. However, their burns were soon revealed as a publicity stunt for Netflix’s new show decoupled, In the show, Madhavan plays the second best-selling author in India, while Chetan Bhagat, in a special appearance, plays himself. The two are shown as rivals – and that’s the role they played yesterday on Twitter.
It all started when Chetan Bhagat replied to a tweet from Netflix India asking people to choose between books and movies. Chetan Bhagat replied to the tweet and said, “My books, and the films based on them,” and Madhavan in return said that he prefers films over books.
Chetan Bhagat replied: “Have you ever heard anyone say that a film is better than a book?” To this Madhavan retorted and said, “Yes! 3 Idiots.”
Yes! 3 Idiots???????????????????? https://t.co/gciVNcobiA
— Ranganathan Madhavan (@ActorMadhavan) December 20, 2021
3 Idiots is a 2009 hit film starring Madhavan as an engineering student. It was based on the novel by Chetan Bhagat five point someone,
“You showing me 3 Idiots?” Then Chetan Bhagat asked Madhavan. “Don’t try to preach to the choir, maybe you really go to read my books.”
Here’s how the actor reacted:
If you love books so much why are you on my new show? Decoupled Streaming only on Netflix.???????????????? https://t.co/0LV9ReLaU8
— Ranganathan Madhavan (@ActorMadhavan) December 20, 2021
However, this was not the end of the exchange. Chetan Bhagat immediately called Madhavan an “unsolved plug” and said: “Maybe it’s just me, I prefer a Pulitzer at a Pan Masala branded award show.”
Hahahaha, what an unsolved plug, maybe it’s just me, I prefer a pulitzer to a pan masala branded award show. https://t.co/fdJb7RZBuF
— Chetan Bhagat (@chetan_bhagat) December 20, 2021
“Well, I prefer 300 crore club over bestseller,” was Madhavan’s brutal reply. Take a look how. author of five point someone Counter Attack:
Well I prefer to be known as Chetan Bhagat than to be known as Farhan from that one film. https://t.co/NqdR8kdJBf
— Chetan Bhagat (@chetan_bhagat) December 20, 2021
This continued until Chetan Bhagat made his Netflix debut:
I would say that just like your books, you are better off on the big screen! Hahahaha.. you were really brilliant bro. ????????????????????? https://t.co/NziHuMWQte
— Ranganathan Madhavan (@ActorMadhavan) December 20, 2021
In the end, Madhavan confirmed what many were beginning to suspect – the whole back-and-forth incident was a publicity stunt. decoupled, He wrote, “Chetan Bhagat is my brother…we are just doing a publicity drill.”
Hey if it is scripted.???????????????????????? @Chetan Bhagat Is it my brother… we are just doing a publicity drill. , https://t.co/DoRe3ud2Xy
— Ranganathan Madhavan (@ActorMadhavan) December 20, 2021
But scripted or not, Twitter users were still amused by the joke.
Brilliant ????
– Arun Bothra ???????? (@arunbothra) December 20, 2021
Of course it’s marketing but it’s still fun.
— Aanchal Agarwal (@awwwnchal) December 20, 2021
therefore @Actor Madhavan It feels great to read roasting Chetan Bhagat. yeah i’m biased towards maddy and don’t care if it’s a scripted joke????
— s (@MissSingh04) December 20, 2021
decoupled Madhavan starred as a misanthrope with his wife (played by Surveen Chawla) on the verge of divorce.
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