Actor Rajinikanth. File photo | Photo credit: B Jothi Ramalingam
Actor Rajinikanth’s lawyer S Ilambharathi on Saturday issued a public notice, inviting civil and criminal action against those who infringe upon the personality rights of his client through unauthorized use of the actor’s name, image, voice or distinctive elements associated with him. has been warned. ,
The two-page notice said that Shivaji Rao Gaikwad alias Rajinikanth was one of the most famous, acclaimed and successful actors in Indian cinema, especially in South Indian cinema. She had a huge reputation for acting in several films in different languages over the past few decades.
“His charisma and persona as an actor and a human being have earned him the title of ‘Superstar’, which is fondly referred to by millions of fans across the world. The ratio of his fan base to the respect he commands in the film industry is unmatched and undeniable. His Any damage to reputation or personal will result in huge loss to our client.’
The notice stated that various manufacturers were misusing the actor’s name, voice, image, photograph, caricature image and computer generated images to entice people to buy their products. It states that such unauthorized use of images without their prior permission leads to cheating.
Stating that Mr. Rajinikanth alone has the right to commercial use of his persona, name, voice, image and other attributes associated with him, the notice states that no one may use it commercially in any way without his consent or express authorisation. cannot exploit them.