Online restaurant company Rebel Foods, which recently became a unicorn after raising $175 million, said it is looking to partner with over 40 domestic and foreign food brands in “strategic” investments and acquisitions in India and abroad. 150 million dollars.
Rebel Foods owns and operates more than 45 cloud kitchen brands through a combination of owned and partner brands in 10 countries. In total, it operates over 4,000 online restaurants in 450 kitchen locations. Its in-house brands include Faasos, Behroj Biryani and Oven Story Pizza.
As part of this initiative, Rebel is looking to invest in, scale and grow third-party food brands, adopting the now-famous Thresio-like model for food. This model works when companies aggregate and scale smaller third-party brands.
“Through this initiative, we aim to invest in some of the most loved food brands and help them scale through our wide network in all parts of the country and even internationally. Like it is already happening with SLAY, Wendy’s, Biryani Blues and others,” said. Raghav Joshi, co-founder of Rebel Foods.
Rebel operates a technology platform called Rebel Operating System (OS), which helps its affiliate brands grow their presence across a network of over 70 cities in India and elsewhere.
In the past, Rebel Foods has grown brands such as SLAY Coffee, Naturals Ice Cream, Mad Over Donuts and Wendy’s through its Rebel Launcher program.
Mint had earlier reported that Rebel Foods plans to open 50-100 physical outlets in food courts across India’s highways, airports and office complexes.
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