Reliance Industries-backed Reliance Brands Limited has signed a multi-year franchise agreement to retail Italian luxury lifestyle Tods in India. With this long-term agreement, the company said that it has become the official retailer of the brand in the Indian market across all categories including footwear, handbags and accessories.
Tod’s has been operational in India since 2008 with DLF Emporio, mono-brand stores in New Delhi and Palladium, Mumbai and Ajio Lux, Reliance’s e-commerce platform.
The existing channels will be managed by RBL and the focus will be on enhancing the brand’s potential in the market and strengthening their digital presence.
“By combining exquisite craftsmanship with an appetite to innovate for new consumers, Todd has carved a unique niche for itself on the global luxury front. A name that conjures images of luxury leather and Sogne materials, we are thrilled to partner with the brand to maintain the core values of exceptional quality, craftsmanship and effortless elegance in the Indian market.” MD Darshan Mehta said.
Todd’s General Brand Carlo Alberto Beretta said, “We are delighted to partner with the nation’s leading luxury retailer as we believe our common passion for quality and modern and sophisticated lifestyles allows us to drive the potential of this important partnership. will allow to fully express.” Manager.
According to analysis website Statista, the revenue in the luxury goods market in India was $7.60 billion in 2022. The market is expected to grow at 1.43% annually (CAGR 2022-2027).