New Delhi [India]Mar 21 (ANI) Continuing with its business expansion, Reliance Retail on Tuesday launched the fifth store of its premium fashion and lifestyle brand ‘Azorete’ at Aeria Mall, Sector 68, Gurugram.
Spread over 22,000 sq ft of retail space, Reliance Retail said this store will reinforce its commitment towards a multi-format approach to cater to all consumer segments and disrupt the way the people of Gurugram shop.
This AZORTE store will showcase the best of global and domestic fashion trends and take an original look at style ranging from footwear, fashion accessories and more.
“The shopper is at the heart of the AZORTE store design. To make the discovery-to-checkout journey seamless, the AZORTE store format features several industry-first technology-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks Are.
RFID-enabled interactive screens strategically placed in stores, for example, double as virtual styling assistants. The smart fitting room will help buyers request for additional sizes and other products at the touch of a button to complete the look.
In addition, customers can opt for self check-in instead of queuing up at watchman counters.
“While smart stores deliver an enhanced customer experience through technology-enabled solutions, shoppers will be delighted to discover the human touch in the form of in-store fashion consultants as well.”
Buyers can also experience AZORTE products through its online store – azorte.ajio.com. (ANI)
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