Reliance-GAP Partnership: Reliance Retail Limited, India’s largest retailer, has entered into a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India. Through the long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India. Reliance Retail will bring Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms.
The partnership aims to position Gap as a leading casual lifestyle brand and enhance Reliance Retail’s established competencies by operating a strong omni-channel retail network and driving local manufacturing and sourcing capability.
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Founded in San Francisco in 1969, Gap continues to build on its legacy based on denim and connects with customers globally through online and company-run and franchise retail locations. With a strong vision to do more than just sell clothes, Gap shapes culture, bridging the gap between individuals, generations, and cultures, supporting a uniquely radical and optimistic spirit of American style. Reliance Retail brings Gap’s shopping experience to customers in India, offering the brand’s youthful, optimistic fashion for men, women and children, a statement from Reliance said.
“At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are delighted to announce the addition of iconic American brand, Gap, to our fashion and lifestyle portfolio. We believe “To bring industry-leading fashion products and retail experiences to our consumers,” said Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd., that Reliance and Gap complement each other in their vision.
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“We look forward to growing the Gap business in key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. Partnering with regional experts such as Reliance Retail in India allows us to deliver our relevant products. , a purpose-driven brand for customers around the world, while continuing to diversify our business portfolio through our partner-based model.”