Narottam Mishra has given a 24-hour ultimatum to Sabyasachi to remove the ad. (file)
Bhopal:
Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewelery designer Sabyasachi Mukherjee to withdraw advertisements with “objectionable and obscene” depictions. mangalsutra Or face legal action.
Last week, Dabur India Pvt Ltd withdrew its Fem Cream Bleach advertisement, which featured a same-sex couple celebrating Karva Chauth and gazing at each other with a sieve, with Mr. Mishra terming the ad objectionable. Gave and warned that legal steps would be taken against it. .
NS mangalsutra The brand’s advertisement for Sabyasachi shows a woman wearing a low-neck dress and alone and in an intimate position with a man. After the designer shared these pictures, it created a controversy as a section of social media users termed it against Hindu culture and obscene.
Speaking to reporters in Datia in the state, Mr. Mishra said, “I have warned about such advertisements in the past as well. I am personally giving a 24-hour ultimatum to designer Sabyasachi Mukherjee. If it is an objectionable and obscene advertisement. If it is not withdrawn, a case will be registered against him and legal action will be taken. Police force will be sent to take action.”
Mr. Mishra said he saw Sabyasachi Mukherjee mangalsutra advertisement.
“It’s very offensive. mangalsutra Of paramount importance is the jewellery. We assume that the yellow part of mangalsutra Goddess Parvati and the black part symbolizes Lord Shiva, who protects the woman and her husband. Married life becomes happy by the grace of Goddess Parvati.
mangalsutra It is a necklace worn by married Hindu women.
Responding to a question about the need for a law to prevent such incidents, the minister said, “The law already exists. But why do such painful incidents happen only with Hindu symbols? If (Shri) Mukherjee in If he has courage, then he should. It is with some other religion, then we will understand that he is a real brave man.”
Sharing the promotional photos of the ad, Sabyasachi’s official Instagram page wrote, “Introducing Royal Bengal Mangalsutra 1.2 and Bengal Tiger Icon in 18K Gold with VVS Diamonds, Black Onyx, Opal and Black Necklaces, Earrings, Bracelets and Signet Ring. Collection. Enamel.”
The designer has not made any statement on the minister’s warning so far.
(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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