edited by: Mohammad Haris
Last Update: February 10, 2023, 18:16 IST
Rooter ties up with Mountain Dew.
Rooter’s CEO says its fans enjoy plenty of high-octane gaming action with the Dew Clutch Crew – watching, playing and streaming with their favorite creators and sharing their own Clutch stories
Rooter, India’s leading gaming and e-sports content company, has partnered with Mountain Dew to launch a high adrenaline campaign called ‘Dew Clutch Crew’. Running from February 8-26, the content activation will be a non-stop showcase of strategic thinking, quick reflexes and intriguing ‘clutch moments’ as India’s top Free Fire creators bring together an exciting streaming series on the Rooter app and YouTube channel.
“The campaign is built on the concept of the clutch – that in-game moment where a player may be faced with a position of disadvantage, but bold action can defy the odds. What gives this moment the boldness is Mountain Dew’s positioning – resonates perfectly with the ‘victory ahead of fear’ inspired idea of building a squad of gamers who can demonstrate this through their gameplay,” Rutgers said in a statement.
Rooter Founder and CEO Piyush Kumar said, “At the core of creating a community experience on Rooter has been bringing engaging and engaging content to the platform. With Dew Clutch Crew, our fans are in for high-octane gaming action – watching, playing and streaming alongside their favorite creators and sharing their Clutch stories.”
He added that as the ultimate clutch fuel, Mountain Dew is the perfect partner to realize synergy with a gaming ecosystem like ours. “We are confident that our association will become a template for successful and lasting integration on Rooter for brands, creators and audiences alike.”
Vineet Sharma, Category Director, Mountain Dew, PepsiCo India, said, “We are thrilled to take our #ConquerwithCourage campaign into the gaming universe with Rooter. Dew as the fuel of courage encourages the youth to overcome challenges and conquer them with courage, be it in life or sports. The clutch moment in gaming is the true #ConquerwithCourage moment, where players courageously overcome obstacles and emerge victorious.”
He added that Due is excited to partner with Rooter to celebrate this bold moment in the world of gaming. Os will continue to fuel the growth and recognition of gaming – a major passion among the youth today.
Hari Krishnan, Publicity Content Practice Head said, “With ‘Darr Ke Aage Jeet Hai’ a powerful brand expression, our task was to identify moments in the gaming culture that would resonate with Mountain Dew’s brand promise. Our platform insights enabled us to activate ‘clutch moments’ at scale across Mountain Dew’s gaming ecosystem to connect and engage both gaming enthusiasts and audiences alike.”
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