Consumer electronics company Samsung India on Saturday inaugurated its largest Experience Store in North India at Connaught Place in New Delhi.
The new experience store showcases Samsung’s entire product ecosystem through various sectors such as connected living, smartphones, audio, gaming, lifestyle screens and wearables, showcasing its multi-device connectivity with smart-things.
The new Experience Center comes after Samsung recently revamped the Samsung Opera House in Bengaluru by bringing in new tech experiences.
“We are excited to open a new Samsung Experience store in Connaught Place, Delhi, an iconic location brimming with energy, diverse culture and rich heritage. It is the largest Samsung Experience store in North India, offering the widest portfolio of Samsung devices. With this new store, we aim to provide the best to every consumer, especially Gen Z and Millennials samsung products and experiences such as connected living, gaming and lifestyle screens,” said Sumit Walia, Senior Director, Samsung India.
“The new store will also offer a one-of-a-kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers,” he added.
Spread over two floors of 3,500 sq. ft., the store will also host engaging events for consumers such as Galaxy workshops, live commerce activities and cultural performances. The store also offers a fully functional Customer Service Center.
Samsung One of the top consumer electronics companies–it sells TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions.
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