Sara Ali Khan invests in casual wear brand The Sold Store

The Sold Store is India’s business partnership with Disney, Warner Bros., WWE, IPL, Viacom18, among others. The current product portfolio of the brand includes top wear, bottom wear, inner wear and active wear for men and women. Although largely online, The Sold Store currently has five offline stores, and more in the pipeline.

The Sold Store was started by Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtane. In August 2021, The Sold Store picked up 75 crores led by Elevation Capital. The investment round also saw participation from angel investors including Delhi co-founder Sahil Barua; Gunjan Soni, Chief Executive Officer, Jalora; Revanth Bhate, Co-Founder, Mosaic Wellness; Ramakant Sharma, Founder, Livespace etc.

Celebrities are expanding their investment horizon with many backing start-ups. From Katrina Kaif to Deepika Padukone and Varun Dhawan, most are doubling up as active investors.

Khan said that The Sold Store has carved a niche for itself in the casual wear space in a short span of time. “Being an avid pop-culture lover, and a firm believer in originality and comfort as important as fashion is, I see the brand as the perfect fit to invest in,” she said.

“Khan’s quirky and experimental styling best reflects our brand image; “We couldn’t find a better investor and partner,” said Rohin Samtane, co-founder of The Sold Store.