E-commerce firm Purple has launched its latest brand campaign “Har Indian Ka Beauty Destination”. The campaign showcases a diverse group of friends from across the country who find their perfect match on the beauty e-commerce platform. Dressed by Manish Malhotra, Khan encourages girls to fearlessly explore their beauty needs and embrace their diversity, said the company’s brand ambassador Sara Ali.
Nippun Aneja, Chief Business Officer of the firm, said, “Beauty is very personal and exploratory. Today, with digital breaking access barriers, the beauty experience is full of personalized solutions. Powered by a strong technology backbone, our position encourages women to explore the joy of beauty with a wide range of genuine certified products delivered across 18,000 pin codes. With this, we are truly every Indian’s beauty destination.”
Sara Ali Khan said, “I hope that many young girls can resonate with our campaign and whatever their definition of beauty, they can truly embody everything that “hearts” the brand. For the campaign, We brought the personality of the brand to life by being trendy, yet super fun and relatable”
The digital campaign was published on the actor’s social platform and will be broadcast in all languages through digital and social channels.
Digital spend will account for a third of all advertising spend in India, found Digital Advertising in India 2022, a report by advertising agency Dentsu India.
Out of an expected total advertisement of 93,119 crore, digital advertising will account for Rs. 35,809 crore by 2023 at 14.75% CAGR. Report says it hopes to reach the advertising industry 81,025 crore by the end of 2022 this year, a growth of 14.6%.
The Indian advertising industry stood in 2021 70,715 crore, an increase of 18.6% as compared to 2020. The report said that the digital advertising industry has witnessed an increase in the size of the market. 15,782 crore in 2020 to 21,353 crore in 2021, growing at a CAGR of 35.3%. Digital media is expected to grow at a CAGR of 29.5% by 2023.