SBI Card announced the launch of lifestyle credit card ‘Aditya Birla SBI Card’ in partnership with Aditya Birla Finance Limited (ABFL), the loan subsidiary of Aditya Birla Capital Limited.
According to the press release, the credit card has been launched on the Visa platform in two variants – ‘Aditya Birla SBI Card Select’ and ‘Aditya Birla SBI Card’. Cardholders can avail Reward Points on their spends on Aditya Birla Group companies, whether on telecom bills through Vodafone Idea (VI) or Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Be it at a lifestyle store like Polo. , and Pantaloons among others. The card also offers reward points for spending at hotels.
According to Ram Mohan Rao Amara, MD & CEO, SBI Card, “We are delighted to join hands with Aditya Birla Finance. This partnership will enable us to issue credit cards to the Aditya Birla Group customer base, thereby providing them with a great product for all their spending needs. This is in line with our strategy to increase value for both customers and co-brand partners. The customer acquisition process will be completely digital, ensuring a better customer experience.”
Speaking at the launch, Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd. said: “We are delighted to collaborate with SBI Cards to launch ‘Aditya Birla SBI Card’, which will bring Aditya Birla Capital’s 35 million customers to the next level. Will be hugely beneficial. And help us leverage the Aditya Birla Group’s customer ecosystem. Consumers are adopting digital payments today and this offering will boost the purchasing power of our consumers. It will give us an impressive consumer experience, best in class Will enable you to engage deeper with them by ensuring rewards and hassle free payment services.”
Sandeep Ghosh, Group Country Manager, India and South Asia, Visa, said, “This exciting partnership of Visa, Aditya Birla Finance and SBI Card for co-branded credit cards is a great example of a simple yet customized offering across brands . Aditya Birla Group and in categories like food, entertainment and fuel. We are confident that this offer will attract consumers and help build loyalty.”