New Delhi: SBI General Insurance has launched a new health insurance vertical through which the company plans to focus on new innovative health products, in-house claim settlement process to boost the customer experience.
According to a press statement, the company aims to leverage the expansion and network of its parent company State Bank of India to increase health insurance penetration in Tier 3 and 4 markets across India, thereby providing affordable and comprehensive health insurance. products can be offered.
Ashwani Kumar Tiwari, Managing Director (International Banking, Technology and Subsidiaries), State Bank of India said, “The industry has witnessed a significant increase in the demand for health insurance, especially in the wake of the pandemic… the main objective behind this new move across the country Providing health care at affordable cost. It is of utmost importance to increase access to health care in Tier 3 and 4, which will be enabled through SBI’s delivery capability. With all the capabilities, we are targeting to place SBI General among the top three general health insurance companies in the next three years.”
Speaking on the launch, PC Kandpal, MD & CEO, SBI General said, “The launch of the new health insurance vertical will enable us to meet the growing demand for health insurance and provide best-in-class customer service. Through this vertical, we will manage all health related claims in-house, thereby enhancing the customer experience and be able to reach out to market segments with a dedicated health sales agency… We are also looking to strengthen our network of providers. Will also expand our strategic partnership for , thereby benefiting customers across the country.”
According to the company, SBI General Insurance has partnered with Apollo 24/7 to provide its customers with access to various services offered by Apollo 24/7. These include tele/video medical consultations from over 9000+ verified Apollo doctors anytime, anywhere. By providing digital health records through a digital vault in collaboration, Apollo 24/7 services a tech-enabled concierge service, online consultation with nutritionists for diet planning and nutrition management, and helping clients to promote healthy eating habits. It is expected to make the medical journey easier. Prevent and treat diseases. According to the company, these benefits and services can be availed on the SBI General mobile app under the section ‘SBI General Sanjivani’.
SBI General has joined hands with SevaMob, which has been working extensively to address the health issues faced by women, children and senior citizens in northern India, especially Uttar Pradesh, the press release said. Is.