Shark Tank India brand Alpino Health raises funds through revenue-based financing

Shark Tank India brand Alpino Health Foods has raised an undisclosed amount in a revenue-based financing round from patron investors on the Club platform, according to an official statement.

Alpino Health Foods, a brand of healthy breakfast food products, will use a portion of this fund for branding, marketing and team building. Alpino Health Foods is one of the few brands that got a deal from Four Sharks, however, the brand raised funds through RBF before closing its seed round.

Alpino is a leader in the peanut butter category and has recently expanded its portfolio to offer a wide range of nut butters and healthy spreads. In line with this, the company plans to launch an exciting range of healthy snacks as part of its vision to be the go-to brand for nutritious snacks without compromising on the taste.

Alpino is currently present in over 20 e-commerce platforms and over 5,000 retail stores across India, apart from selling from its website. Alpino Health Foods specializes in products that are made from premium quality and minimal ingredients. The brand focuses on dispelling the myths of healthy food being expensive.

The brand has successfully roped in celebrities across categories like cricketer KL Rahul and reality show star Prince Narula for its campaigns with over 500 renowned fitness enthusiasts.

“Alpino Health Foods is a joint effort of six friends who have worked tirelessly to build this brand and its market. When six friends came together to contribute to the better health of society, the research concluded that India is in dire need of a good source of nutrient-rich foods. They have partnered with the club to expand their prosperity and awareness. With Club, we felt we were talking to a partner who is equally invested in building us a successful brand. Chetan Kanani, Co-Founder and Managing Director, Alpino Health Foods, said, “We plan to use these funds to expand our digital footprint and create greater awareness of our brand and hire across verticals. Huh.

Club Director Subhasish Bhadra said, “The Indian breakfast market registered a growth rate of 12% CAGR in 2020, accelerating to 18-20% in the post-pandemic world, as people gravitate towards convenience foods. This is why Klub’s patron investors were excited by the opportunity to endorse a leader in this space, who was also featured on Shark Tank India. Alpino’s month-on-month revenue growth and strong brand recall saw that it has been subscribed on our platform by the minute.”

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