Polygon Blockchain has secured yet another important partnership in India and this time, it is for the benefit of cinema lovers in the country. Shemaroo Entertainment has partnered with Polygon to launch an NFT marketplace based on India’s Bollywood film industry. Shemaroo announced the development on Thursday, February 9. The entertainment and media company has decided to name its upcoming NFT marketplace ‘Virtasy.io’, and it will be launched in the coming days.
polygon is a green and energy efficient blockchain created by a team of Indian developers including Sandeep Nailwal and Anurag Arjun. Since NFT marketplaces see continuous engagement and transactional processes, basing them on a green blockchain reduces the overall operation and maintenance costs associated with buying and selling. nft,
“By leveraging Polygon’s next-gen scaling platform, Shemaroo will be able to provide its users with access to cost-efficient and lightning-fast transactions while maintaining the strong underlying security and decentralization of Ethereum. In addition, Polygon Networks is also highly sustainable for carbon-neutral status – with plans to go completely carbon-negative in the near future,” the entertainment firm said in a statement.
The company, which was established in 1962, aims to connect Bollywood enthusiasts with digital collections inspired by celebrities and film characters.
“How to pre-empt web3 is going to impact the entertainment industry, and to be future ready, Shemaroo has laid out its roadmap in this area, and the launch of Vartasi is a big step in that direction,” Hiren Gada, CEO, Shemaroo Entertainment said in a statement. said in the statement.
Earlier, Bollywood has expressed interest in the NFT sector after actors like Amitabh Bachchan, Salman KhanAnd sunny Leone released their own collections of digital collectibles.
Shemaroo is the only foray into the web3 space in recent times. For example, last year it launched a Metaverse cinema experience decenterland,
Polygon, meanwhile, has emerged as a popular option in the NFT space in recent times. Ethereum And solana,
starbucks, warner musicAnd Walt Disney There are other brands that have partnered with Polygon for their respective NFT projects.
“Polygon Labs is committed to transforming the NFT space and making it easily accessible to the thriving entertainment and arts sector in India. With a name synonymous with Bollywood, Shemaroo,” said Kelly DiGregorio, Vice President and Global Head of Entertainment, Polygon Studios. We are happy to join now.”
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