South African Tourism launches digital campaign for India

Through this “deal-driven campaign”, the tourism board hopes to connect with millennials and Indian families. The campaign is an extension of its ‘More and More’ campaign launched earlier this year and will encourage consumers to make their travel bookings with a direct call. To take action, it said.

At a time when fuel prices and airfares are on the rise, the tourism board’s value-based offer is expected to significantly support and encourage the rapidly growing Indian tourist footfalls in South Africa.

Neliswa Nakani, Hub Head, Middle East, India & Neliswa Nakani said, “We are excited to launch this deal driven campaign in India and are confident that consumers and corporates will see immense value in these deals as they continue to curate their South African adventures.” Board for Southeast Asia.

Earlier this year, the tourism board outlined its roadmap to achieve 64% year-on-year growth in Indian visitors in 2022. Around 11,300 Indian visitors have traveled to South Africa between January and April this year.

“We look forward to increasing our flight frequency from Mumbai as demand continues to improve,” said Air Seychelles Chief Commercial Officer Charles Johnson.

India is now the sixth largest international source market and one of the top three focus markets for South African tourism globally, given that Indian travelers are resilient and adventurous.

In 2019, analytics company Statista estimated that around 27 million Indians traveled abroad.

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