The television broadcaster of Tata Indian Premier League 2023, Disney Star owned Star Sports has launched ‘Shore On, Game On!’ The title has started its first campaign for the league. Which includes cricketers Rohit Sharma, Hardik Pandya and KL Rahul.
The campaign film, the first ever made by the company, “showcases the passion, excitement and togetherness of fans watching the league, which inspires cricketers to capture incredible moments during the tournament,” the company said in a statement.
The campaign showcases three different screenings in Mumbai, Lucknow and Gujarat where people from the neighborhood gather to celebrate.
It added: “The film shows how in the midst of the frenzy and cacophony of these huddles, there are cut-outs of three players who come to life to hear the massive cheering of their fans, which is televised for what is happening”. have gathered around the set. Let another grand celebration of cricket begin.”
A company spokesperson said, “This is a tribute to the fans who fuel and breathe life into the game. This event is undeniably a big screen phenomenon that is best viewed together.
It said it will add more films featuring cricketers such as Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with the winners of its competition Fan Banega Star.
The league will begin in late March with its first match between Gujarat Titans and Chennai Super Kings in Ahmedabad. In the current rights cycle (2023–2027), the Board of Control for Cricket in India will broadcast about 410 matches, for which they have sold media rights to 48,390 crores. Viacom18 beat rival Disney Star to take digital rights of IPL for 5 years in 2022. 23,757.5 crore, while the latter retained the TV rights 23,575 crores.
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