Another blockbuster season of the Premier League is underway and the first two weeks (first 15 games) have seen immense passion from fans in India.
The riveting fixtures to start the new season have had a direct impact on viewership, with India’s sports home, Star Sports, registering a 95% increase in reach for the first two weeks as compared to the previous season.
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Manchester United’s opening match against Brighton was the highest-rated game of the week, followed by Manchester City’s tour of West Ham.
Speaking about the extraordinary growth in the first two weeks of the Premier League 2022-23 season, Sanjog Gupta, Head – Sports, Disney Star said, “Disney Star has seen viewership for the Premier League more than 10 times in the last six years. is extended.
“This growth has been driven by 360-degree engagement initiatives with core fans, localization efforts targeting football passion areas, high decibel marketing campaigns and a collaborative push for digital initiatives with the Premier League and major clubs. “
“We are thrilled to see around 72% of the viewership for the first two weeks sampling the Premier League in regional languages, which include Bengali, Malayalam, Tamil and Hindi.”
“We are committed to increasing the popularity of the league and expanding its reach across the country with the launch of our upcoming campaign with actor Ranveer Singh, who is a Premier League fanatic and takes the initiative to celebrate 30 years of the league.”
Premier League ahead of 2022-23 season, Star Play Unveiled a high-octane promo, #PassionUnlimited, that chronicles the feelings that gripe fans during the season and encourages them to become the fanatics of the most competitive league in the world.
Watch all the action from the Premier League 2022-23 season, live and exclusive on Star Sports Network and Disney+ Hotstar
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