Surf Excel launches new television commercial for Holi

The campaign has gone live on TV and outdoor media since March 1 and is created by Carlos Creatives.

Prabha Narasimhan, Executive Director, Home Care, Company, said, “This year we take our ‘Daag Achhe Hain’ mission to bring to life the inner child in each of us and experience the joy of child-like abandonment. Wanted. With our latest television campaign, we aim to create an emotional connect in that part of life that every adult can enjoy. While the reference to Holi in the film is of Holi, the message is broader. We hope our consumers connect with it as much as we can. We did it during conception.”

The campaign depicts a young girl at the festival with other children, including her aunt. In the film, the child protagonist is playing with colors with his friends when he notices that his aunt wants to join, but is busy setting the table.

The protagonist insists that his aunt join them, but she walks away saying that she is not of age to play like them. However, the girl covers herself with colors and hugs her aunt, as soon as the message goes – “the colors that return to childhood, those colors are good”.

The company said that getting older comes with responsibilities, and that it also comes with preconceived notions of acting one’s age, and what they should or shouldn’t do in order to fit into the appropriate framework. However, people sometimes remind themselves of the days of unintentionally climbing trees, splashing in rain puddles, or sneaking someone into our Holi celebrations to hide colors in their pockets. This is the moment to give in to the spontaneous renunciation of the inner child that makes life complete.

According to ReportLinker, the value of India’s detergent market was 42,827.4 crore more is estimated to reach in 2019 73,660.4 crore by 2027, and is expected to grow at a CAGR of 7% from 2020 to 2027.