Suzuki Hayabusa
suzuki motorcycles The products currently account for only 50 percent of India’s two-wheeler industry. They have registered a growth of only 1.2 per cent in market share in FY 2011-22, which has increased from 3.4 to 4.6 per cent. This is mainly because the brand does not sell 120-125cc commuter motorcycles in India, which is almost half of the industry. Suzuki accounts for 94 percent of the sales in the Indian market through its scooter line-up such as the Access 125 and more recently the Avnis. On the other hand, the company exports 70 per cent of its motorcycles to overseas markets. Suzuki doubled its exports from 70,000 to 1,45,000 units in FY21-22.
Speaking to TOI Auto in an exclusive interview, Debashish Handa, Executive VP, Suzuki, said, “Despite being restricted by the issue of semi-conductor supply, we delivered over 120 units. hayabusa In India in FY21-22. We also sold about 60 units of v strom 650 adventure bikes in a single year. big bike India is still a niche market, but they are important from a performance point of view to showcase what we are capable of as a motorcycle manufacturer.
Mr. Debashish Handa, Executive Vice President, Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt Ltd.
While Honda pointed to the expansion of Suzuki’s motorcycle portfolio in 2022. He also clarified that the new products will continue to cater to the mid-weight to high-end segment. No new commuter motorcycles from Suzuki apparently are on the cards right now.
In manufacturing, Suzuki is operating at about 75 per cent of its total capacity which is over 1 million units per annum. Supply chain disruption was a major factor in reduced production at the automaker’s plant in 2021. Anticipating a semi-conductor shortage until at least the end of 2022, Suzuki has for the time being taken a reserved stance on its overall growth in India, which seems to be in line with the current industry scenario.