Pivoting from traditional metrics, American streaming platform Netflix said it will stop reporting quarterly membership data…
Tag: advertising
Brands battle for mindspace as cricket carnival kicks off
Yet, consumers don’t recall most brands beyond the top 3-4 being advertised, ad rates are sluggish,…
Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads
Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands…
Piyush Pandey in conversation with Prahlad Kakar on his memoir, ‘Adman Madman: Unapologetically Prahlad’
At 75, Prahlad Kakar — who started his career in advertising in Delhi in the early…
SonyLIV bets on web originals, connected TV for ad growth
New Delhi: SonyLIV, the video streaming platform owned by Sony Pictures Networks India, is looking at…
‘Microstimuli’ Could Be the Next Big Thing for Advertising
How long does it take an animal to decide between a friend and a foe? How…