Balenciaga sent the cracked iPhones as an invitation.
Luxury fashion house Balenciaga is in the news again – this time for its unique invites. Leaving traditional paper or digital invitations aside, the French label ditched Apple iPhones to invite guests to its Autumn/Winter 2022 show at Paris Fashion Week. according to daily mailEach iPhone was marked with the date and time of Balenciaga’s show at Paris Fashion Week.
“Please get the personal information on the back of this phone. This is a real artifact from the year 2022,” read the invitation. “It is non-functional and is to be used for demonstration purposes only. This document certifies that this device, to the best of our knowledge, is not artificially manufactured but from years of use and subsequent neglect.” Is.”
Photos and videos shared widely online show devices with cracked screens were sent to the invitees.
Out of curiosity I checked this season’s Balenciaga invites and it’s a cracked iPhone. pic.twitter.com/LybLgZ0J6l
— (@doramaticbites) 5 March 2022
Reactions to the unique invitations ranged from impressed to confused.
Balenciaga invited to his upcoming show. The invite was a broken iPhone 6s with Balenciaga detailing in laser print on the back. Wow
— AWO.JIGGAA (@tob1_awo) 2 March 2022
Sending invitations in the form of engraving on Balenciaga iPhone 6 like… pic.twitter.com/qf0OKGSaNQ
— Ichigo MM Lost and Found (@nightjiaer) 3 March 2022
While some described the invitations as “cool” and “out-of-the-box”, others found the concept outdated.
Invitational Balenciaga’s 22 collection for winter is too nice to have personally on an iPhone pic.twitter.com/zobelPee4o
— (@mielgirltwt) 2 March 2022
This is how BALENCIAGA invites you to their Autumn/Winter 2022 show.
The invitees received an iPhone 6S with a broken screen and engraved Balenciaga branding.
Thinking outside the box and getting attention. Salute to the PR and Marketing team!📈#balenciagapic.twitter.com/yyU3CpYpJE
— Abuzer Zeshan (@AbuzerZeshan) 4 March 2022
Balenciaga, baby, you’re a few years too late… Tumblr iPhone-mania ended in 2015, I’m sorry https://t.co/t4pQjNs7Z2
— valley #LENI2022 (@juangkon) 3 March 2022
The Balenciaga show took place on Sunday, March 6 and was broadcast live worldwide.
Balenciaga is often in the news for its quirky designs and creative publicity stunts. Last year, this Paris-based luxury company revealed high heel version One of the famous clogs of Crocs. Before that, its $3,000 bag And $1,290 shirt Both were trolled a lot on social media.
click for more trending news