Earlier this week Tiffany & Co shared a photo of the singer and entrepreneur in “custom-made” bejeweled glasses (Image: Instagram)
Tiffany & Co. was involved in custom designing a special almond-shaped emerald, diamond-studded sunglasses for artist Pharrell Williams.
High-end fashion brands are often accused of cultural appropriation, and the latest brand to plunge into that controversy is American jeweler Tiffany & Co. The jewelry company was involved in custom designing an exclusive almond-shaped emerald, diamond-studded sunglasses for artist Pharrell. Williams. Earlier this week Tiffany & Co shared a photo of the singer and entrepreneur in “custom-made” bejeweled glasses. The caption with the picture reads, ‘Double take. Farrell wore a pair of custom-designed Tiffany & Co. sunglasses in 18k gold at Nigo’s Kenzo show in Paris, featuring 61 round brilliant diamonds and two emerald-cut emeralds totaling over 25 carats. Recent developments indicate association with Pharrell’s jewelery brand.
However, those who are well acquainted with the history of the Mughal Empire found a remarkable similarity with the 17th century artwork worn by the Mughal emperor Shah Jahan. Indian fashion critic Diet Sabya was quick to respond to the blatant cultural appropriation, as she commented under Tiffany & Co.’s post, “Sheer audacity to copy this Mughal piece.”
Western fashion critic Diet Prada also shared a lengthy post on Instagram explaining the history of the original emerald glasses commissioned by the fifth Mughal emperor. In her Instagram post, Diet Prada cited several sources to show how Tiffany’s so-called “custom” creation was originally commissioned by a 17th-century Mughal emperor.
According to Scottish historian William Dalrymple, who specializes in South Asian history, the original gemstone glasses were not cut, but cut. The glasses are set up with a single piece of diamond and a piece of emerald through which the wearer can see. Green was associated with salvation and the Prophet in Islamic tradition. Emeralds were brought from Colombia, while diamonds were brought from Golconda in Andhra Pradesh.
The Mughal era glasses were auctioned off at Sotheby’s in October last year.
Tiffany & Co. has yet to issue a statement against the allegation.
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