Popular video-sharing app TikTok said it will adjust its recommendation algorithms to avoid showing users too much of the same content, as the social-media platform globally comes under scrutiny for their potential harm to young users. come.
TikTok said on Thursday that it is testing ways to avoid pushing too much content off a certain topic, such as extreme dieting, sadness or breakups, to individual users to protect their mental well-being.
Buzzy App, whose monthly user count crossed 1 billion in September, said it was taking measures against users “viewing too many content categories that might be fine as a single video but in clusters.” could be problematic.”
TikTok, owned by Chinese technology giant ByteDance Ltd., serves up content ranging from viral dance videos to short cooking demonstrations, and is wildly popular in the US, where it gained prominence in the early days of the pandemic, when many Americans were forced to stay home. But it was closed. , Since then, American policy makers and their global counterparts have been involved in the development of TikTok and its peers, most notably Meta Platform Inc.
In September, The Wall Street Journal published an investigation showing how TikTok’s algorithm could push young users down a rabbit hole of content about sex and drugs when they browse the app’s For You feed. Let’s say, its highly personalized home page serves up an endless stream of content. When a user opens the app for the first time.
TikTok also said on Thursday that it would give people more rights to choose the videos they want or don’t want to watch. One of the measures the app is working on is a feature that lets users choose words or hashtags associated with content they don’t want to see on their video feeds.
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