The company will now enter Tamil Nadu starting from Chennai, and is targeting to expand operations to 20-30 cities in the state in the next three months.
Buoyed by the response from markets like Karnataka and Telangana, Price Company, the community grocery e-commerce (CGE) arm of B2B firm Udaan, is now foraying into Tamil Nadu with an aim to cover all southern states in the next three months.
Ankit Agarwal, Business Head, Price Company, said, “We started with a pilot launch in five cities in South Karnataka and are already working with over 5,000 retailers across the state.” Hindu, “In the last two months, we have also started our operations in Telangana…and are seeing almost 100% growth in orders week-on-week.”
He added that the company will now enter Tamil Nadu, starting from Chennai, and aims to expand operations to 20-30 cities in the state in the next three months, as well as cover the remaining states of South India by the end of March 2022. .
CGE works on and builds on the relationships of existing small retailers and community leaders with consumers. These retailers and leaders buy a range of products from companies like Udaan and sell to their existing network of customers.
“The CGE model is still evolving in India, and we expect widespread acceptance and adoption of this new model. The pandemic has further accelerated digital adoption in smaller cities, thanks to the broadband revolution and affordable smartphones,” Mr. Aggarwal said, Price Company aims to be a ‘one stop shop’ for the daily needs of every family and since a lot of these products will be locally sourced, this will provide better income to the local farmers and mill owners. Opportunities will come.
“Overall, Price Company aims to grow its operations to over 1,500 towns and cities and to 35-5 million retailers by December 2022,” he added.
Asked about the increasing competition in the sector, Mr. Agarwal said that Udaan was uniquely established in the e-commerce market due to its scale and capabilities built over the last five years. “We have built a robust e-commerce ecosystem that includes over 3 million retailers and 25-30,000 sellers in over 1,000 cities, including over 12,000 pin codes, 200 warehouses… every day Delivers over 8,000 – 9,000 tonnes of products. This scale of capacity building takes time and is a prerequisite to be successful in the B2B sector. This gives us a competitive edge.”
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