Microsoft India, a technology leader, has emerged as the most attractive employer brand. Microsoft India received very excellent ratings for its financial stability, solid reputation and attractive income and benefits, which are the top three EVP drivers of the organization. According to the Randstad Employer Brand Research (REBR) 2022, Mercedes-Benz India and e-commerce giant Amazon India are the next two top companies in India in this category.
According to the survey, 9 out of 10 Indian employees (88%) consider training and individual career growth to be very important to themselves, compared to the average of APAC (76%) employees.
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“It is interesting to note that Indian employees are more motivated to succeed in their careers than the rest of APAC employees. The gold standard for this change is the flexibility of learning opportunities and continuous adaptation offered by Indian employers. “The growing workforce needs across sectors,” said Vishwanath PS, MD and CEO, Randstad India.
According to the survey, 24% of Indian workers changed employers in the second half of 2021. When studied between January and March this year, nearly one-third of workers (37%) said they intended to change employers. The first six months of 2022.
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According to the survey, the Indian workforce once again sees work-life balance (63 per cent) as the most important factor when selecting an employer. This trend is particularly evident for those with higher education levels (66%) and those over 35 (66%). This is followed by a competitive salary and benefits package (60 percent) and a positive organization reputation (60 percent).
Hewlett Packard (4th), Infosys (5th), Wipro (6th), Tata Consultancy Services (7th), Tata Steel (8th), Tata Power Company (9th) among 10 most attractive employer brands in India for 2022 th) and Samsung (10th). ), According to the survey. More than 1,63,000 respondents (the general public, ages 18 to 65) from 5,944 companies in 31 countries participated in the global research study.
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More than 1,63,000 respondents (the general public, ages 18 to 65) from 5,944 companies in 31 countries participated in the global research study. More than 1,63,000 respondents (the general public, ages 18 to 65) from 5,944 companies in 31 countries participated in the global research study.
“The concept of employer branding has evolved radically over the years. It is no longer enough to simply create a brand identity; it now has to create a more meaningful relationship. It must be backed by a compelling brand promise and purpose, Which then seamlessly connects to the employees and prospects,” Vishwanath said.
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The survey also found that while 66% of white-collar workers rank work-life balance as their top motivator, only 44% of blue-collar workers place equal value on the financial stability and reputation of the employer, work-life balance. And even leave out compensation. Benefit in the dust.
Vishwanath said, “Most of the criteria for an attractive employer brand remain the same for both male and female employees, however, women employees are now more focused on flexible work, health benefits and corporate social responsibility along with career progression. Is.”
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