Twitter Inc. on Saturday launched its new feature of charging $7.99 per month for its ‘blue checkmark’ service, which includes its sought-after “Verified” badge if users sign up now. The development comes days after the new Twitter owner Elon Musk Announced subscription services for blue verification marks.
“Twitter’s current lords and farmers system that has or doesn’t have a blue checkmark is rubbish. Power to the people! Blue for $8/month,” Musk said in a tweet, adding that the price would be “adjusted by country in proportion to purchasing power parity.
A blue check mark next to a person’s username on the social media platform means that Twitter has confirmed that the account belongs to the person or company making the claim. Twitter is currently free for most users.
“Starting today, we’re adding great new features to Twitter Blue, with more to come soon,” the company said in a statement.
(Image: News18)
Launching Twitter Blue for $7.99, the social media giant said, “Blue Checkmark: Power to the People” allows subscription users to receive a Blue Checkmark “just like celebrities, companies and politicians do.” You already follow.”
It also listed other features that will soon follow, including better ads, posting longer videos, and priority ranking of quality content.
Twitter Blue users who “support Twitter in its fight against bots” will soon be rewarded with “half the ads and make them twice as relevant.” They will be able to post longer videos and priority ranking will allow content to receive priority ranking in answers, mentions and search. This helps reduce the visibility of scams, spam and bots.
Twitter Blue with Verification is currently available on iOS in the US, Canada, Australia, New Zealand and the UK.
Musk laid off half his workforce on Friday, but said the cuts were short in the team responsible for preventing the spread of misinformation. Teams responsible for communications, content curation, human rights and machine learning ethics were among some of the product and engineering teams, according to tweets from social media company employees.
Musk said in a tweet that the service was experiencing a “massive drop in revenue” from the advertiser’s backlash.
Musk blamed the damage on a coalition of civil rights groups that is pressing Twitter’s top advertisers to take action if it doesn’t protect content moderation – raising concerns Tuesday ahead of potential US congressional elections.
(with inputs from Reuters)
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