Diesel’s Fall Winter show opened with a mountain of condoms in the background.
It is common for fashion shows to decorate the runway to give it added appeal. However, Diesel’s Milan Fashion Week took it to a whole different level. The company’s Fall Winter show opened with a mountain of condoms in the background. Nearly two million Durex boxes serve as the backdrop for the Italian label’s Fall/Winter 2023 collection debut. It was an honor for sex inclusivity and an upcoming partnership with the contraceptive business.
according to a report in CNNThe entire line of clothing – which included models strutting around in condom avalanches in ultra-low-rise jeans, denim dresses with mesh lace panels and tattered silk skirts tied with shaky-looking chains – explored ideas of freedom, joy and pleasure. . Use.
“We love to play at Diesel, and we’re serious about it. Have fun, respect each other, stay safe,” Diesel’s creative director Glenn Martens said in a statement. It is reported that the collection will be available in all stores in April with 300,000 free condoms.
According to the outlet, the guests were also sent a box of condoms as part of their invitation. A jersey with a Durex “D” in place of the traditional Diesel “D” logo was also displayed on the runway, another glimpse of what was yet to come.
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Brand broke even in September 2022 Guinness World Record (GWR) for the world’s largest ever blow-up sculpture for its Spring-Summer 2023 collection. The largest inflatable sculpture was built at Milan Fashion Week. It was 49.1 meters long and 37.9 meters wide. The silver nylon sculpture, shaped like four persons with their limbs intertwined, was installed on a Diesel-branded platform.
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