Welspun signs brand licensing agreement with The Walt Disney Company for the EMEA region

The license will give Welspun the right to design, develop, manufacture and distribute a full line of home textile products, leveraging Disney’s extensive franchises and characters across the Disney, Pixar, Marvel and Lucas brands.

Welspun India Limited is part of the $2.3 billion Welspun Group. It manufactures home textiles such as towels and bedsheets, among other products. With a distribution network in over 50 countries, Welspun is a strategic partner of many global retailers such as IKEA, JC Penney, Macy’s, Marks & Spencer, etc.

“We are delighted to partner with Disney and leverage their innovation and sustainability leadership to create inspiring home solutions for consumers. Our association with Disney will enable us to deliver market-leading solutions and experiences for consumers across all retail channels and EMEA This will further enable consumers to enhance their living spaces,” said Deepali Goenka, CEO and Joint Managing Director, Welspun India.

Welspun India has seen tremendous success in the North American markets with its brand licensing business, said Keyur Parekh, President and Global Head, Welspun India.

“This is another step in taking our innovative offerings to a wider consumer base in the Disney EMEA region, so that consumers can re-imagine their living spaces with Welspun and Disney together,” he added.